Join us for our third Cultural Summit, a daylong conference for the arts and cultural sector, at the Hilton Melbourne Rialto Place on Thursday, May 23.
The highlight of this daylong conference is a luncheon featuring a conversation with Simon Le Bon, lead singer of the iconic rock band Duran Duran. The Summit will also feature workshops tailored to arts and cultural organizations, artists of all genres and arts-related businesses.
All-day tickets and luncheon-only tickets are available for purchase. The cost to attend the full summit is $60 for BCA members, $75 for non-members, or $40 for the luncheon only.
8:15am Check-In & Breakfast
9:00am Welcome/Opening Remarks
9:30am to 11:30am Workshop Session 1
- Option 1: Marketing Strategies & Planning – presented by Dawn Frisby-Byers, National Arts Marketing Project, Americans for the Arts. Every day arts organizations are under pressure to produce more and do better with less resources. Your success largely depends on your ability to translate your organization’s goals into a marketing strategy that will drive results. To ensure optimal success, both your marketing strategy and marketing plan need to work together. Learn how to set realistic and achievable marketing goals that support organizational goals, how to construct the elements of a marketing plan, and how to execute a content marketing strategy.
- Option 2: The Changing Marketplace & Sales Strategies for Artists – presented by Carolyn Edlund, Founder of Artsy Shark. This is a two-part talk. In The Changing Marketplace, gain an overview and discussion of the current art marketplace, which is undergoing rapid change and consolidation. How can artists survive and thrive as independent entrepreneurs in a world where tech rules? In Sales Strategies for Self-Directed Artists, learn business strategies to take advantage of your chosen market to succeed financially. This talk addresses how entrepreneurial artists can structure their offering, understand and reach their target audience, and maximize sales.
- Option 3: Storytelling with Social Media – presented by Eric Parent of Next Level Digital Media. Use Instagram and Facebook Stories to tell compelling stories about your business or brand.
- Option 4: Finding and Getting Grants for Cultural Organizations – presented by Jim Moody, Edyth Bush Institute for Philanthropy and Nonprofit Leadership. Engage in a discussion on securing grants at local, national and federal levels, with particular focus on potential opportunities for cultural organizations. This interactive workshop will also help attendees understand the cycle of cultivating grant opportunities including query letters, funder networking and grant stewardship.
12:00pm to 2:00pm Luncheon
- Presentation of 2019 Economic Contribution of Arts & Culture to the Space Coast by Michael H. Slotkin, PhD, Praecipio EFS, Inc.
- In Conversation With Simon Le Bon, interview conducted by Greg Pallone, Spectrum News 13
2:00pm to 3:45pm Workshop Session 2
- Option 1: Craft Your Message-Attract New Audiences – presented by Dawn Frisby-Byers, National Arts Marketing Project, Americans for the Arts. With the reduction of print media and the proliferation of the internet, traditional press and public relations has changed dramatically. While the landscape has evolved, it is still crucial to retain excellent relationships with the press and find new ways to leverage public relations to meet your marketing goals and attract new audiences. This requires having a concrete message and plan to reach new audiences. Learn how to frame and pitch stories to local media outlets and explore audience engagement strategies to grow and diversify your audiences, local and tourists alike.
- Option 2: What You Must Know About Selling Art Online – presented by Carolyn Edlund, Founder of Artsy Shark. One of the hottest topics today is online sales. In order to take advantage of this channel, artists need to understand their options and the reality of the market. This talk offers specific strategies to enter the online market successfully.
- Option 3: Dig Into Data – Marketing Analytics – presented by Eric Parent of Next Level Digital Media. Learn the basics of Google Analytics and social media insights to track your success.
- Option 4: A Conversation on Finding Success in the Music Industry, Panel – Featuring Wendy Laister, CEO of Magus Entertainment; Todd Kennedy, Program Director, WFIT; Patrick Thompson, Manager, The Spring; Manuel Fawcett, Lead Singer & Guitarist, The Spring. The music industry has changed significantly. Our panel will discuss how musicians can use current platforms to sell themselves, and gain insight from a variety of perspectives in the music industry on the path to success.
4:00pm Thorns & Roses – Event feedback session
4:30pm Networking Reception
*Subject to change. Visit this page for updates.